Look beyond the boardrooms, the books and the tall glass buildings of a corporation, and what have you got? People. Lots of them. Employees. Customers. And, of course, all those shareholders. A wide array of media choices makes it possible for an organization to fine tune their communications for each group, or even down to the individual. But when the goal is to capture undivided attention and convey intangibles such as culture and values, there’s still no substitute for print.