Are more than a reflection of a company. They are a reflection of the times. Accounting scandals and an unpredictable stock market have created a situation where investors, more than ever, want an open and honest disclosure of where a company is, where it’s going, and how it plans to get there. The most appealing annual reports go even further. They convey a company’s culture, give it a heart and soul.
Not a bad thing for a company to have these days.